What do Jessica Simpson, Katy Perry and Justin Bieber have in common?

All of them are spokespeople for Proactiv. At 16, Beiber is the newest celebrity face for the acne brand.

Bieber’s rep said that Justin and Pencils of Promise is teaming with Proactiv and will building 15 third world country schools.

On Proactiv’s website Bieber says, I am a teenage boy, so I definitely suffer from acne. I use Proactiv to keep my face from getting like that, he added. Proactiv is great.

According to Proactiv, the reps of Bieber reached out to the company to get them involved.

Bieber said, when my parents were growing up they got acne. I am determined I will keep myself clear. Getting breakouts all over my face would make be feel very self conscious. I wouldn’t want to sing and do photo shoots. I don’t need to worry with Proactiv.