President Barack Obama may be sitting in hot water for many months now for what many of his opponents believe as a lackluster first term, but he does do well in maintaining his popularity (or whatever is left from it) and closeness to the celebrity community by pulling some strings to come through with his promise to a 14-year old Justin Bieber fan.

Teenager Payton Wall lost her father to the World Trade Center attacks on September 11, 2001. She was four when her father, an executive whose office was housed in the bombed commercial tower, was among the hundreds to thousands killed in the terrorist bombing. A decade has passed and she still mourns her father’s unlawful passing, but every year has become more manageable thanks to Justin Bieber and his music, particularly the song ‘Never Say Never’. This is what her 1,500-word letter to the president contained, and after reading the heartfelt note, Obama told Payton, “I know Justin…maybe I could set something up”.

Indeed he came through as last Thursday, during the singer’s promotional appearance for his new fragrance ‘Someday’, which by the way is a female perfume, Bieber caught up with Payton, a few of her closest friends and her family. Amidst the chaotic crowd surrounding the event, the seventeen-year old chart topper made Payton’s day by posing with her and her friends for a photo, along with a life-size carton poster of the president. After which, they all sat and chatted a bit, something that many of the singer’s fans standing in and out of Macy’s in Herald Square that day could only dream of.

Avery, one of Payton’s friends, gushed, “He was really nice and is so cute. He didn’t even look real”, while Payton, still in awe, said, “It was so cool. I couldn’t even believe it”.

While a lot has happened to Justin Bieber over the past year or so – he released his first concert movie and book, had a guest spot on ‘CSI’, came out with his first perfume, chopped his hair and auctioned it off on eBay, he’s got a new girlfriend now in Selena Gomez, and he’s even sporting a new tattoo – the seventeen-year old heartthrob and chart topper still hasn’t released a studio follow-up to ‘My World 2.0’, and although he followed that up with ‘Never Say Never: The Remixes’ and ‘My Worlds Acoustic’, fans are wondering what the ‘Baby’ singer will be doing next music-wise, aside from his recent collaboration with Chris Brown for the track ‘Next 2 You’.

“I’m not gonna really limit myself. I think music is music, and genre — I mean, I know there’s country music, there’s rock music, but my music is different. My voice is not meant for any style. I just want to make music,” Bieber told MTV News. And that speaks volumes of what to expect with the pop star’s next studio effort, after all, he has proven his versatility after working with the likes of Kanye West, Ludacris and even country music juggernaut Rascal Flatts for the song ‘That Should Be Me’.

So expect Bieber to work harder and more passionately on his next record since he is determined to have more input and say in it than in his previous releases, but how much more? “[I want to] write a lot myself. I will be working with a lot of other producers and stuff like that, but I’m just writing a lot, writing on tour,” he also adds, “[I'm] writing about how I feel and producing. I’ve been producing on my laptop and on my computer. I’ve been really into it and, hopefully, this next album will be huge…I’ve done a lot on my acoustic guitar, so it’s gonna have that vibe.”

Obviously, everything for Justin’s next record is still in its infancy, so expect this one not to come out anytime soon. In the meantime, ‘Beliebers’ can always get their daily or minute-by-minute Bieber-fix by listening to his previous albums, checking his Twitter page for updates, or by simply going online as there is always something new about Justin Bieber everywhere on the world wide web.

More than 10 years ago, a certain ‘Justin’ was riding on the same heels of success that Justin Bieber has been experiencing so far since his breakout in the music scene in late 2009, and that ‘Justin’ was Justin Timberlake.

Today, Timberlake has proven his worth in the business after making it big as a solo artist since his departure from the Mickey Mouse club and the hit boy band N*SYNC, branching out as a music producer, and just recently, appearing in a succession of films from the critically acclaimed ‘The Social Network’, to starring opposite rumored girlfriend Mila Kunis (whom he groped at the recently concluded MTV Movie Awards) in ‘Friends with Benefits’, to acting alongside ex-girlfriend Cameron Diaz in the upcoming summer flick, ‘Bad Teacher’. Clearly, Timberlake has had a clear vision of how to stay long, refreshing and always viable in the fickle entertainment industry, because as he was quoted in saying, “before you know it, there’s going to be some kid who’s younger than you (taking your place).” So what does he have to say to his younger namesake, who just like him more than a decade ago, is growing up under the “awkward” and microscopic view of the public?

“He’s obviously a talented kid. I just hope he has a good support system, because… it’s awkward growing up in front of the public. (Usher) will teach him that you can’t just ride this out,” Timberlake tells Playboy magazine. He also commends Usher who has been mentoring the 17-year old pop star from the very beginning.

He also added, “You need to have somewhere to go. You need to have a plan, and somebody like Justin Bieber should be thinking about that right now. Otherwise, before you know it, there’s going to be some kid who’s younger than you (taking your place).”

It’s Bieber fever all over again, this time at Macy’s Herald Square in NYC. Hundreds of Justin Bieber’s fans from all ages – mothers, daughters, what have you – gathered in and out of the store just to catch a glimpse of the 17-year old heartthrob or be one of the first few people to try Someday, the singer’s female fragrance line and his latest business endeavor, or if they’re lucky, have a photo of themselves or their daughters or their sisters taken with the ‘Baby’ singer.

The media played out the latest stampede involving Bieber’s appearance dramatically, but there’s no fabricating the fact that wherever the singer goes, drama ensues and follows, well not from him of course but from his legion of female fans who would cry from the mere sight of him, who would stretch their arms as high as they can just so they can catch his attention, or would even go as far as hurting their fellow ‘Beliebers’ or unfortunate plain bystanders just to stand next or even just close to him.

Even before the singer walked the purple carpet amidst his swarm of fans donned also in purple and some in pink, the shrieking noise is unfathomable, it was even too loud for the security team’s ears, but it went up a dozen decibels higher when the man of the hour came, saw, posed alongside his perfume bottle, waved, greeted and conquered what seemed to be an unbreakable wall of people. He did get past through all right, but not without the help of his security team who in an effort to protect the vulnerable singer, were pinpointed as the cause of the chaos and are now facing citations for disorderly conduct from the NYPD. Their screw-up left the singer unharmed and daisy fresh.

He wasn’t daisy fresh per se. Upon arriving around 2:30 on that chaotic and exhausting Thursday afternoon, it was quite apparent that the singer is already stretched a bit thin for the day. Early in the morning of the same day, he had a slew of TV appearances beginning with the ‘Today’ show in NBC, followed by a visit to the ladies of ‘The View’, and a taping of an episode of ‘Late Night with Jimmy Fallon’. And the day before, he also appeared on ‘Late Show with David Letterman’, where his awkward delivery of the ‘Top 10’ made news as well.

Never mind the stampede, chaos, and the drama that all seemed inevitable in every one of the Biebs’ appearances, people will still come out to see him, because as the singer posted on his Twitter page later that day, “#ilovemyfans and for those i didnt get to see today….thank u for your love and support. #wegohard #teambieber #someday.” Clearly, when it comes to his fans and charity, Bieber will make an effort to please and to help. Profits from his new fragrance, which is released in part by Give Back Brands, will be donated to various charities and causes.

Chris Brown’s newest single, ‘Next to You’, which features Justin Bieber in guest vocals has just been watched by a record of more than 3 million viewers on YouTube. The video, which looks like a scene taken from a ‘Transformers’ movie, without the robots of course, features the two singers dancing and singing through the rubbles and fires as they sing about their love to each of their own girlfriends (actress Shannon Elizabeth plays Brown’s girlfriend in the clip).

As usual, Bieber the Twitter addict has shouted back at Brown via the social networking site in an attempt to forge a friendship between their own fans (or teams) as the song gradually seeds up the charts, as indicated by its steep online viewership.

“whatup @chrisbrown – I think our fans might need to team up and start requesting #NEXT2YOU at local radio. #TEAMBREEZY and #TEAMBIEBER = WOW,” the Biebs tweeted.

The song is taken from Chris Brown’s newest and fourth studio effort, ‘Fame’, which is now out in stores.

Boca Raton-based software company Options Media is set to release a new app that will surely put a stop to the deadly habit of texting while driving called PhoneGuard 360, and it will be endorsed by none other than Justin Bieber, who is a clear advocate of the cause as proven through his press statement:

“PhoneGuard 360 is about saving lives pure and simple. It’s horrible what is happening out on the roads today. Injuries and lives cut short because so many people are texting and talking on their phones while driving. Please join me and PhoneGuard to stop this tragedy. I am backing PhoneGuard 360 because not only will it prevent accidents, but also because it is jam packed with a lot of other apps to protect the phone’s owner and all of the stuff on the phone. It even has a personal panic alarm feature that will automatically dial 911, parents or any other selected number in case of an emergency.”

Previously known as Drive Safe, the app functions as a disabler for phones enclosed in a moving vehicle. When in motion, the app will disable texting, messaging, emailing and browsing functions of the cell phone. When stationary for more than five seconds, all the disabled functions are turned back on till the vehicle moves again. The person won’t miss any messages or emails whether on the move or at a halt.

PhoneGuard 360 will hit stores on July 17. Price is still yet to be announced.

Pop chart topper Justin Bieber along with other stars have made a pledge, the Hollywood Pledge, to use their social status to elevate attention to various charitable groups, and even get to promote the ones closest to their hearts and spread the word to their fans.

The Give Back Hollywood Foundation is behind the Hollywood Pledge which is founded by former lawyer Todd Michael Krim and is strongly influenced by the success of the Giving Pledge, a pledge that has billionaire entrepreneurs like Bill Gates and his wife and famous philanthropist Melinda, and Warren Buffet giving at least half of their profits to charity. But unlike the Giving Pledge, the Hollywood Pledge was not established to have Bieber and all the other 44 celebrities onboard to slash a fraction of their earnings for charitable purposes. Instead, it aims that through the effort and its website, Hollywood personalities, armed with “the social capital that they bring” – as Krim puts it – can shed some light on the purposes and efforts of their favorite causes or charitable groups, and also encourage their followers to devote either their time or any amount to help.

Other celebrities who have made the Hollywood Pledge are reality TV star Kim Kardashian, Richard Gere, Laurence Fishburne, Ricky Martin and a lot more.

The effort is backed up by the ABC TV Network Foundation, the Screen Actors Guild Foundation and entertainment publication, The Hollywood Reporter.